The Fashion Pact has set up the Unlock programme, in partnership with sustainability consultancy 2050 and climate innovation NGO Future Earth Lab. Unlock, which began as a pilot in 2023 and is now set to scale beyond that initial test, offers financial incentives to farmers while allowing brands to in- vest in regenerative farming and purchase cotton grown using more eco-friendly practices. The pilot phase in 2023 resulted in between 200 kg and 600 kg of carbon reductions per hectare in India and an average of 950 kg of removals and 2000 kg of reductions per hectare in the US. The programme is funded in part by the Laudes Foundation (which donated a €200,000 grant), and brands, who have shared over €300,000 cumulatively to support the pilot.